As I remain confined to bed due to this pesky back injury, I find myself with a little extra time. Time to do things like watch 17 second commercials sent to me by the people that do such a good job of finding sponsors to keep this blog going.
You know what I’ve noticed? Ever since Mad Men entered my life (and especially since I started watching AMC’s reality version The Pitch) I look at commercials totally differently. I analyze them more and try to get into the head of the ad men (and women) behind them. I feel like I’ve seen behind the curtain now and I’m part of the club.
With that in mind, I’d say today’s short and sweet sponsored ad does a good job of engaging the viewer while getting straight to the point. At least that’s what I think. What about you? Do you appreciate a straight forward approach or do you need to be entertained?